We currently run two short courses in digital skills, one for beginners and a slightly more advanced one that follows on from it.
So what’s in these courses, exactly?
Each course is 4 weeks long, and each weekly class lasts 2 hours. Each session will be a mixture of teaching ‘from the front’, discussing questions in small groups, and generating ideas individually.
Our next beginner course will start in November. Sign up to our mailing list to find out the exact dates and get a copy of our free eBook (when it’s ready!)
A fun, creative course introducing the basics of communication through digital channels. If you’re wading into the waters of the web for the first time with your business, don’t worry – we’ll come with you! If you have some experience already but feel you’re stuck in a rut, this course will take you back to first principles, bringing lots of fresh ideas and inspiration.
1. Storytelling For The Internet
Forget x-ray vision and superhuman strength– storytelling is your superpower online. How are you telling your organisation’s story? Could you be using social media, blogs and apps to build worlds and spark ideas? What even IS a story? We’ll discuss their power and potential across a range of media in this first session.
2. Collaborating Online
What are the main ways of working together, online? If you’re a sole trader, how do you find your people, and how do you keep in touch once you’ve found them? We’ll discuss Google Docs, Dropbox, Zoom, Slack, and other collaborative and communication apps, plus tips on productivity and managing your sanity and relationships through a screen.
3. Which Social Media Platforms Should You Be Using?
AKA ‘Oh God Do I Really Need To Be On TikTok?’ We will talk about the value of the main social networks and the audiences who love them to help you to decide why you might (or might not!) want to dive in. Session includes some dos and don’ts of social media, and top tips for increasing your engagement and reach.
4. Podcasting For Beginners
How do you make a podcast– and what actually is one, anyway? This session will cover the basics, from which microphone to buy to which software to use and which platform to upload to, as well as tips on format, guests, and having the confidence to get started.
If you’ve completed the beginner’s course, or already have some experience of life online, this course will boost you up the next rungs on the ladder – in a lovely, supportive way, of course.
1) Proving The Value Of Digital
How do you measure the success of your digital ventures? Audiences take time to grow and digital can be expensive; how do you convince senior colleagues (or yourself!) that it’s worth investing time and money in doing things digitally?
2) Life beyond Twitter and Instagram
Yes, there are other platforms! And they might be a much better idea for you. We’ll talk you through LinkedIn, WhatsApp, Snapchat, Pinterest, and more – what are they good for, and how do you get the best out of them?
3) Working With Influencers
How do you find the right influencers to work with? How can they support your business – and exactly what will they be willing to do for you? Should you pay them? And what happens if a relationship goes wrong?
4) Spotting What’s Next
From up-and-coming influencers to the latest memes, to the current cool colour palette, trends online are shifting all the time. How do you keep abreast of the latest and greatest? Which technologies are bubbling up, and how do you know when it’s time to invest/join in with them? We’ll also admire the psychedelic landscape of so-called ‘creative technologies’ in this session: iOT, VR, AR, 360 and more.